In UX/UI design, the law of closure can be utilized well in loading or progress bars in order to communicate better to users, it may also help in instilling patience in users because their mind automatically fills in the gap.ДЇurthermore, the law of closure can also be used to encourage users to explore more. However, you can obviously see the A in the white space, and thatвЂ™s the power of the brain to fill in the gaps to find sensible information. The red box is made of two inverse triangles and a polygon in the middle, but notice how there isnвЂ™t a letter вЂњAвЂќ anywhere in the logo. The most classic example is found in the use of logos, as seen in the Adobe logo: It is the brainвЂ™s extremely powerful tool of imagination mixed with common sense. The law of closure suggests that the brain is able to fill in the gaps of a missing image, icon, word or paragraph in order to create a whole. This is often why checkout buttons on pages are designed to be a different colour from the rest of the page so that it stands out and draws attention, ensuring that the call-to-action button serves its purpose of getting the usersвЂ™ attention. If you are looking to make certain elements stand out on a website or app, making it dissimilar will help users identify it much faster. This helps the user to link these objects together for faster and easier processing. This could be through the same background colour, same font type or font colour. In order to create a visual unity of dissimilar objects, consider applying a common characteristic to these objects. This law of similarity is handy when you want to organize dissimilar objects, such as text or images of different sizes into a group. This can be done through colour, shape, size, layout, font type or other visual elements. No matter how elements are spaced on a page, similar elements are always visually grouped by users. Our upbringing and surrounding has further reinforced the idea of sorting and arranging. Homework questions will often be something like вЂFind the odd one out: Apple, tree, orange, pearвЂ™.

This is reinforced through education as from a young age, children are taught to sort things into similar piles. It is human nature to group things together. The right usage of Gestalt principles of design can improve usability, aesthetics and functionality. This isnвЂ™t a new idea, it dates back as early as the 1800s, but these principles are so firmly embedded in modern-day design, it is beneficial revisiting these important principles. Making use of the brainвЂ™s ability for creative imagination is the fundamental idea behind Gestalt principles of design. Which is why we see shapes or patterns in the clouds, or from splashes of water on the pavement. The brain is a very powerful organ, exceptionally good at managing our daily lives, but at the same time with a powerful imagination, able to fill in the blanks we get from our eyes, ears and other senses. The human brain, 100 billion neurons firing with signals racing across trillions of synapses at 400 km per hour.

Gestalt principles similarity